Start with the focus of the work.
Both services connect leadership and business performance. The difference is where the coaching begins and what the engagement is responsible for supporting.
| Question | Executive coaching | Business coaching |
|---|---|---|
| Who is it for? | An executive or senior manager developing their leadership in a defined role. | An owner or group of owners working on the direction and performance of the business. |
| What is the starting point? | The executive’s responsibilities, development priorities and business expectations. | The business strategy, growth priorities, execution and owner leadership. |
| What might you work on? | Decision-making, delegation, communication, priorities and leadership behaviour. | Business direction, cascaded plans, business issues and the owner’s capability to lead execution. |
| How do you review progress? | Against the executive’s agreed development objectives and contribution in the role. | Against agreed business priorities, plans and owner leadership objectives. |
Choose executive coaching when the priority is a leader’s effectiveness.
You might be a senior manager who needs to move from solving every operational issue to leading a team that takes ownership. Or you might be an owner who wants to invest in a capable executive as their responsibilities grow.
The programme focuses on the individual while remaining connected to the needs of the business.
Choose business coaching when the priority is developing the business.
You might be an owner who needs a clearer strategy, stronger execution and support to build your own leadership alongside business growth. That calls for a broader engagement around the business and its owners.
Explore SHIFFT business coaching →
Use the two together when the priorities connect.
An owner may work on the business strategy while an executive develops the leadership capability to deliver their part of it. SHIFFT offers executive coaching alongside business coaching. The scope and engagement arrangements should make each person’s priorities clear.
What if the whole leadership team needs development?
A tailored leadership programme may be the better starting point when the need spans a group. SHIFFT can combine workshops, coaching, behavioural insights and supporting learning around the team’s needs.
Explore SHIFFT leadership programmes →
You do not need to decide before calling.
Explain the situation to Russ. The introductory conversation can help identify the right focus before a programme is proposed.